Set in the heart of Faversham, the Hop Festival is a hugely popular event that celebrates the traditional festivities associated with the towns hop heritage with entertainment and Kentish food and drink stalls over a weekend. This year’s event was attended by over 40,000 people.
Denise Knights-Toomer, Industry Liaison Officer, collaborated with Swale Borough Council to land a design project for students with the organisers of the festival.
The organisers briefed the students, wanting the programme’s design to be vividly different to previous years, to portray the family-friendly and inclusive atmosphere of the event and to also promote Faversham’s ‘4 B’s’ (Bricks, Blasts, Boats and Beer.)
The chosen design exhibited all four elements, all centred around the tagline ‘Let’s Go to The Hop’. The students were also granted special permission to use the Royal Arms of England depicting the three lions. Included in the design was the rainbow component, to promote Faversham’s inclusivity of the LGBTQ+ community.
Denise said: “The design worked well, and visitors were uploading the design to social media throughout the day with the tagline ‘Let’s Go To The Hop’ which was originally coined in the design by CSVA and its students.”
Rob Black, Course Leader in Graphic Design & Illustration, was extremely pleased with those involved, saying: “This was a fantastic opportunity for students to collaborate with the promotion of this community event with Faversham. They worked to a very tight deadline to reimagine the brochure, whilst focussing on the rich history, heritage and industry of a local town.”
CSVA Photography student Nathanial Whittingham was also chosen to attend as an official event photographer and was given backstage access throughout the day.