Canterbury College - Travel & Tourism challenge judged by industry experts
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Travel & Tourism challenge judged by industry experts

As part of their course, Travel & Tourism students have been given the opportunity to plan and pitch business ideas to industry experts, to increase tourism in local areas.

The challenge saw students work either individually, or in small groups, to develop and plan an idea that would then be pitched to industry experts. These experts were also able to impart their experience in the industry to the students, who were able to take ideas and inspiration and put them into practice as part of the challenge.

Once the students had created their pitches, they presented to the judges via video link. Judges included travel & tourism sector experts such as;

  • Jim Jones – CEO of North Wales Tourism
  • Susan Holt – Cruise Holidays UK
  • Eddie Kemsley – CEO of Dreamland
  • Paul Brooks – Marketing and Events Manager at Kent Invicta Chamber of Commerce
  • Dyan Crowther- CEO of HS1
  • Jeni Taylor – Social Media business consultant.

The judges were looking for a well-formulated and professional pitch that has been well thought out and was both realistic and exciting.

Tourism expert guest judges, Jim Jones (L) and Eddie Kemsley (R)  / (Twitter)


First Place – James Caldwell & Rachel King
A Canterbury Christmas Festival, complete with seasonal activities, bands, crafts, food and entertainment for all ages.

Second Place – Ethan Bright
A mobile cinema with a marquee and screens that can be set up in any location.

Third Place – Chloe Jarreno & Jasmine Sims
A travelling Winter Food & Drink Festival.

Linda Marsh, Travel & Tourism lecturer, said: "The students really embraced this challenge, they were keen to formulate realistic business plans and their focus was on making the events business viable to make a profit. All the students work extremely hard on their projects and plans and spent time roleplaying their pitches, they really were going all out to impress the industry experts.”

In preparation for their future career, Travel & Tourism students have had this fantastic opportunity, which has allowed them to explore different aspects of the event sector of tourism. From initial ideas to planning and execution, this experience will be a great addition to their CV’s and understanding of the industry they will be working in.

Find out more about our Travel & Tourism courses here.