They were tasked with designing the logo, slogan, and advertising campaign for the launch of their new garden product, BaaSlug.
The product is an ethical, harmless and plastic-free solution to garden pests, and is organically made from bark chippings, a naturally derived iron mineral, and Kent sourced low grade sheep’s wool, which would otherwise be disposed of using a chemical process.
Students visited our Spring Lane campus to gain knowledge from staff and students. They completed research for the project; investigating slugs and the company’s credentials.
The designs were submitted to tutors and then sent to the Director of Edible Culture, Chris Williams, for shortlisting.
Of all the student designs submitted, Jack De Haas, Alisha Wood and Jasmine Holley were chosen as the three finalists who presented their proposals to Chris.
Jack De Haas was awarded the tender, as he won the team over with his ‘Grug the Slug’ character.
Industry Liaison Officer, Denise Knights-Toomer said: “Jack’s personality shone through, and the introduction of the Grug the Slug character was a big hit. The possibility of upselling clinched the deal”.
After several months of hard work, Jack’s design will be featured across the packaging and promotion of BaaSlug, which will be sold both online and in store at the Faversham based shop.